Research On The Packaging Design Features Of Tourism Products In Gannan From The Perspective Of Local Culture

Tourism products have been produced from various tourist districts,serving as the most critical carrier reflecting local culture.Different local culture has generated distinctive tourism products,from which packaging design with special characteristics has been embodied.The relatively closed geographical environment of Gannan old revolutionary area and the relatively backward economy lead to severe problems of packaging design features of tourism products,including the lack of system and scale,superficial selection of element,inadequate performance of the Gannan culture,lack of tourists purchasing motivations in terms of the application of shape,pattern,color,materials and style.In this essay,with the analysis on the research results of the packaging design features of tourism products in GanNan,combined with the Metropolitan Culture,Red Culture,Hakka Round Culture,Farming Culture and Ecological Culture characteristic,how factors including shape,pattern,color and raw materials have been applied into the tourism packaging design will be analyzed from mulch-prospective of aesthetics,culture,history and characteristics of the tourist consumption psychology.Finally,some suggestions of the tourism packaging design in Gan Nan can be proposed.In this paper,I propose a combination of the native products packaging and the Gannan geographical humanities features is available to create special brand,form the advantage of special industry,promote the traditional culture and make Gannan native products fit for the market demand,which enhances the vitality of tourism products market in Gannan region,adds a fire to Gannan tourism economy,makes Gannan tourism products adorable by consumers,boosts the economic development of old revolutionary area,sets tourism products in GanNan as the indicator of the tourism market in Jiangxi province and even the whole country,thus,tourism development road with the characteristics of ecology,beauty and wealth can be built,giving top priority to the way of green ecology and Red Culture,Hakka Round Culture and Metropolitan Culture as supplementary.