The Measurement Research On E-commerce Readiness Of Rural In Shanxi Province

Rural e-commerce is the inevitable result of the development of e-commerce and rural productivity in China,is the combination of modern information technology and rural economy.The development of rural e-commerce plays an important role in extending the agricultural industry chain,optimizing the rural industrial structure,and promoting the coordinated development of primary,secondary and tertiary industries in rural areas.It is of great significance to coordinate the development of urban and rural society,to promote the transformation and upgrading of county economy,to speed up the construction of modern agriculture and promote the simultaneous development of "four modernizations".Shanxi as a big agricultural province in Western China,the economy and society continues to develop,the level of rural information construction continues to improve,The rate of rural e-commerce has been accelerating and the utilization level of farmers' information has been continuously improved.However,it is undeniable that the development level of rural e-commerce in Shanxi is still at the initial stage.In the process of development,there are still many problems,such as unbalanced regional development,the development environment to be improved,the lag of infrastructure construction,the low quality of farmers' information literacy and so on.Therefore,in order to better promote the development of e-commerce in rural areas of Shanxi Province,give full play to the role of e-commerce in rural areas to promote economic and social development in Shanxi Province.On the basis of combing the literature and theoretical summarization of rural e-commerce,this paper constructs the index system of rural e-commerce readiness.Based on the relevant statistical data from 2010 to 2014,the entropy weight method was used to measure the level of rural e-commerce readiness in Shanxi Province.Through the measurement results,this paper analyzed the development trend of rural e-commerce in Shanxi Province,compared the development level of different regions in Shanxi Province and classified them,compared the development level of different provinces and citied in China,and find out the development gap between Shanxi and other provinces and cities.The conclusion shows that Shanxi Province comprehensive level of e-commerce readiness in the forefront of the West.The level of development has been increasing,the growth rate has been accelerating,and the development of rural e-commerce have unlimited potential.But the overall level of rural e-commerce in Shanxi Province is still a big gap with the leading areas of rural e-commerce in China.In addition,the development of rural e-commerce between the cities in Shanxi Province is not balanced.Xian rural e-commerce readiness level is higher,is the Shanxi rural e-commerce readiness level advantage area.Hanzhong,Ankang,Shangluo three cities is the Shanxi rural e-commerce readiness level unprepared area.The other six cities in Shanxi Province is a good area of rural e-commerce preparedness.For the three major plates in Shanxi,Guanzhong region is the highest level of rural e-commerce preparation,followed by the northern Shanxi region,southern Shanxi need to accelerate development.Finally,according to the existing problems in the development of rural e-commerce in Shanxi Province,the author puts forward some suggestions on how to develop the regional development,optimize the development environment,speed up the construction of the infrastructure and improve the user's main level.