Research On The Development Mode And Cuntermeasure Of Rural E-commerce In Shanxi Province

In recent years,with the "Internet+" gradually integrated with the depth of all walks of life,the Internet quickly rooted in the countryside.E-commerce relies on the continuous extension of the Internet,began to ride this piece of blue ocean."China e-commerce market data monitoring report(2015)" shows that in 2015 the scale of rural online shopping market reached 353 billion yuan,an increase of 94.3%[1]."China Internet Development Statistics Report(2015)" shows that as of December 2015,China’s rural Internet users reached 195 million,accounting for 28.4% of the Internet users,an increase of 9.5%,twice the rate of urban grows.Electric business began to develop new business in rural areas,"China Taobao Village Research Report of 2015 " shows that the number of Taobao Village to the development of 780,an increase of 268% in 2015[3].Jingdong set up more than 1,700 counties rural service center in the country,including online shopping,logistics,finance,covering the country’s 280,000 administrative villages,Jingdong help of large-scale logistics services covering 440,000 administrative villages nationwide.Suning is committed to creating online and offline integration store,set the shopping,experience,logistics,aftermarket,finance,management center in one,to virtual +physical display to provide product experience.Local rural electric business platform based on regional advantages have been established,such as Lecuntao to the existing village small shops as a breakthrough point,to create an upgrade to the line under the experience shop;GongTianXia focus on online specialty network,set up local characteristics Museum.The development of rural e-commerce seems to be in full swing,but belongs to the field of electric business development,its development is different from the formed e-commerce.Currently involved in rural e-commerce business enterprises up to 31,000,the model is complicated,and rural development of electricity business environment can fit effectively,Which needs to be for research systematically.On the basis of studying the status of the whole development both at home and abroad,this paper analyzes the current situation and the existing e-commerce model of rural e-commerce in Shanxi province,analyzes and contrasts the various models,and analyzes the current situation and the problems.This paper puts forward the problem of promoting the rural e-commerce in Shanxi.On the basis of analyzing the favorable environmental conditions of rural electric commerce,this paper constructs the model of integrated electric business applicable to Shanxi,and puts forward the countermeasures and suggestions for the development of rural e-commerce in Shanxi.