Research On The Countermeasures Of Rural E-commerce Development In Heilongjiang Province Based On System Dynamics

With the continuous increase oOf national support policies for rural e-commerce development and the widespread application of network information technology,rural e-commerce has developed rapidly,merging form as "Taobao village","electricity supplier union","accurate poverty electricity supplier platform" and rural e-commerce operation models.The rapid development of rural e-commerce is of great significance to increase farmers' income,broaden the traditional industrial path,and accelerate the reform of agricultural supply side.It has become an important means of building beautiful villages and refining agricultural production.However,since 2017,the growth rate of rural e-commerce has slowed down markedly,mainly due to difficulties in the development of agricultural special products,lack of professional and technical personnel and funds,aging infrastructure,misplaced resources,and other related issues.These problems have become an important bottleneck in the development of rural e-commerce.How to solve these problems has become an important issue for many researchers.As one of the key agricultural provinces in China,Heilongjiang Province attaches great importance to rural e-commerce construction and has launched a number of measures to promote the development of rural e-commerce and revitalize the rural real economy.This paper mainly analyzes the development status of rural e-commerce in Heilongjiang Province,and conducts detailed research on the development status,informationization level,infrastructure construction,government policy orientation and regional development status of rural e-commerce platform in Heilongjiang Province.Summarizing the current level of rural e-commerce development and existing problems in Heilongjiang Province.Based on the problem,this paper combines basic research and successful cases to propose the research content and research path,and explores the path and optimal strategy of rural e-commerce development in Heilongjiang under the new rural economic system.Based on the previous research and analysis,the entropy weight method theory is used to analyze the influencing factors of rural e-commerce development in Heilongjiang from three aspects:scientific,systematic and objective.And using OECD,CII and other indicators to extract key influencing factors,and assessing the level of rural e-commerce development in Heilongjiang Province from the three levels of readiness,intensity and impact.Finally,the influences of three levels of influence factors on the development level of rural e-commerce and their effects were accurately determined,and the research on rural e-commerce development model based on influencing factors was explored.Drawing on the OECD's e-commerce measurement model based on Rogers' "innovation diffusion" theory,from the micro,meso and macro levels,the intrinsic influence mechanism of the three subsystems of readiness degree,intensity degree and impact degree are analyzed,and the first simulation model of rural e-commerce development in Heilongjiang Province based on system dynamics is constructed.Using the data of rural e-commerce development from 2010 to 2017,quantitative simulation analysis method was used to study the influence and implementation strategy of rural e-commerce development in Heilongjiang Province.According to the simulation results,the strategy of rural e-commerce development in Heilongjiang Province is proposed from three aspects,namely,policy environment optimization strategy,market and technology promotion guidance strategy and comprehensive development strategy.The results of the relevant strategies are compared and analyzed,and finally the optimization strategy is given.