Research On Service Marketing Strategy Of RS Group Industry Inspection And Certification

At present,global economic integration trend continued to deepen,inspection and certification industry as an emerging modern service industry,are forming the necessary means to promote our country economic sustained and rapid development.Today,the size of the market of inspection and testing of China is ranked in the world.According to the data released by CNCA official website,in 2015,the market size of inspection and testing of China was 275.4 billion yuan,therein,3rd party inspection and certification market size was 100 billion.Along with the continuously go deep into the marketization of China and,the domestic inspection testing market gradually open to private third-party industry,the volume of the 3rd party inspection certification services demands will maintain high-speed growth;the situation of the domestic inspection testing market is bound to form competition among the state,foreign and private inspection enterprises,where the competition will be getting more and more intense.Under the situation,it is the only way to win the market competition that the 3rd party inspection certification enterprises are customer-centric,market-oriented and constantly review revised their marketing strategies in order to drive their rapid development in the fierce market competition.The customer is the basis for enterprise survival and development;is the source of corporate profits;in one word,no customer,no business.The modern service enterprises should set up the advanced service concept,efforts to develop innovative service products and,continuous pursuit of excellence in service quality,only in this way,to win customers in the market,thus to reap benefits;And effective marketing strategies is modern service enterprises the only way to win the market.On the theory of service marketing and target market as the research basis,with the largest international third party inspection certification service company,the RS Group Industry inspection certification service marketing strategy in China as the research object;from the analysis of the third party inspection certification industry development trend,to the analysis of China marketing present situation of RS Group Industry;points out the problems are that their market awareness is weak in marketing process,their service quality is not high,and their market positioning is not clear;making use of the-Five-Force model of Porter and SWOT to further analyze the market competitive situation of RS Group Industry inspection certification services;then,through the market segmentation to determine their target market,and to formulate their one-stop service marketing strategy,to put forward their own service marketing strategy finally.Through the analysis and research of this paper,thus to improve the market competitiveness of RS Group Industry inspection certification has a good guiding significance.In the competitive market environment,the problems faced by RS Group Industry have certain universality in the third party inspection certification industry.Through the research of this paper,it is also significant that strengthening the marketing consciousness,improving the service level,to enhance the market competitiveness of enterprises.