In recent years,China's traditional export growth has slowed down,but the cross-border electronic commerce has maintained a rapid growth trend and become an important growth point of China's foreign trade.The paper introduce basic concept and the development status of cross-border e-commerce.Through the comparison of cross-border e-commerce trading mode,presenting the o2 o new model.According to the o2 o business model,make the Osell as an example of the analysis of the whole industry chain.At the same time,it also puts forward the advantage factors and existing problems of cross-border e-commerce in our country.And in the aspect of logistics,payment,credit system,dispute settlement mechanism,customs clearance procedure,legal aspects and supervision to solve the problem. |