YNSN Group Development Strategy Research

With the rapid development of our country's economy,the deepening of reform and opening up,the cement industry has also comply.Due to the extensive pattern of economic development of the domestic cement industry brings the excessive consumption of resource and environmental problems such as serious damage,its own and in excess capacity,vicious competition,etc,the influence of economic crisis,the principals and the cement industry development is restricted by the severe.The cement industry and the correlation between GDP and fixed asset investment is stronger,the periodic law of development is obvious.With the rapid development of China's economy after 30 years,now in its transformation of the mode of economic growth,adjusting the economic structure of intermediate stage of development.Fixed asset investment growth will fall,demand of cement will slow growth or demand will reach a turning point.Cement industry regulation and control policy and market demand of foreseeable fall,will have a far-reaching influence on the future of cement industry.Timely adjustment of cement industry development strategy,industry of resource consumption from the traditional to the green environmental protection industry to carry on the transformation and upgrading,to adapt to the economic and social demand for cement industry has become the decision enterprise survival and development in the future,the market share of important factor.Yunnan province cement industry overcapacity problem is outstanding,focus on the China building materials,conch,mud,lafarge-holcim,red lion,and other large multinational,across the province cement group,but the concentration of low capacity,market competition,the cement industry efficiency is low.National limits on overcapacity industry policy and the implementation of the high environmental standards,cement enterprises must reconsider its future development.YNSN group predecessor is kunming steel cement and building materials group,was founded in 2008 on May 16,nearly 10 years of development,gradually formed a certain scale in yunnan area advantage.2015 YouKunMing steel holding co.,LTD.And China resources cement investment co.,LTD.Jointly increase endowment spread,establish YNSN group,as a newly established and formed cement group,YNSN group,how to change the vulgar development and management of the shortcomings of the past?How to make use of regional leading advantage and core competitive power for enterprise development strategy?The development strategy of how to adopt reasonable deal with the harsh competition in the market?How to ensure that development strategy matching with ability of organization,to ensure the future in regional competitiveness and market power?YNSN group development strategy analysis,selection and formulation,implementation and control is bound to be a long time in the present and the future in the key factors influencing the development direction and determine YNSN group.Based on YNSN group development strategy research topic,supplemented,theory to practice,from the reality of enterprise production and operation,using PEST analysis method and the model of porter five YNSN group's external environment and internal strategic condition analysis,sums up the company faces by the SWOT analysis,advantages and disadvantages,opportunities,rib using SWOT matrix model based on the company advantages,seize the opportunity to circumvent the rib,improve the deficiencies,make strategic choice,and put forward the development strategy of the company.Make reference to general strategic framework for development strategy,from the company's vision,strategic objectives and overall strategy,functional strategy,strategy making universal application,hold fast to the SWOT analysis,finally forms the enterprise development strategy,to enhance enterprise development ability,realize the goal of the sustainable development of enterprises.