| With the gradual development and perfection of economic globalization and China’s socialist market economic system, is facing the construction industry and concrete industry competition is becoming increasingly fierce, great changes have taken place in the external market environment, this paper aims to Shanghai construction materials Engineering Co., Ltd.(hereinafter referred to as "the company") is an in-depth analysis of external environment and internal conditions, the development of enterprise development strategies, to improve the effectiveness of business decision-making, so as to better meet the needs of the development of market economy, to further enlarge and strengthen concrete industry, to promote good and fast development of enterprises.In this paper, based on Michael Potter’s competitive strategy theory as the main basis, through the use of PEST environment analysis, SWOT method and the "Five Forces Model" industry competitive factors, carries on the analysis to the external environment of the company’s concrete material market and internal conditions and future development trend, put forward the idea of strong concrete industry development strategy the guiding ideology and principles, objectives, strategy target and further expand, to develop the company’s overall development strategy and basic competitive strategy, for the future development of the company to find a consistent with business practice, adapt to market competition, development way.This paper established the development strategy of material company bigger and stronger concrete industry, combined with the actual business, from seven aspects of organizational structure adjustment, and actively explore the market, investment management and development, strengthening human resource management, increase scientific and technological innovation, strengthen enterprise management, strengthening the construction of enterprise culture to develop the strategic implementation safeguard measures. |
