The Research Into Problems And Countermeasures Of Chinese WeChat Bussiness Administration

By the end of 2015, the number of WeChat users have totaled at 600 million. It is undeniable that WeChat has greatly changed people’s life. Some users have done business through the social contact platform provided by WeChat. The operation model is called “WeChat business.” At the very beginning, WeChat merchants just sent business information to their friends and relatives and made profits by selling products to them. Later, some WeChat merchants were gradually turned into agencies and thought about how to earn alliance fees. Due to a low access threshold and high sales profits, WeChat business has been extremely popular among the public. By the end of 2015, the number of Chinese WeChat merchants has achieved 10 million. Along with the rapid development of WeChat business, the business model has revealed some serious problems due to lack of efficient government monitoring. These problems, including rampancy of shoddy products, disguised network pyramid selling and so on, have caused serious losses for consumers and WeChat merchants. Despite of difference between the WeChat business model and the traditional e-commerce model, the two are in essence an online product transaction style, so WeChat business should be included in the scope of administrative monitoring. How to solve hidden and virtual difficult problems of WeChat business and how to build a scientific and efficient WeChat supervision system have become an issue of great concern to departments in charge of online transactions. This paper aims at studying and discussing problems in WeChat supervision based on the author’s practical experiences.This paper consists of eight parts. Part 1 mainly introduces development background and relevant problems of WeChat business, summarizes relevant literatures both at home and abroad and describes research approaches and methods. Part 2 expounds on relevant theories of WeChat business.Part 3 introduces the necessity of government’s supervision of WeChat business. Part 4 introduces applicable legal bases for the current WeChat supervision and relevant administrative departments in charge of WeChat supervision, and lists some supervision practices of WeChat business. Part 5 introduces difficulties of WeChat supervision, existing problems and causes. Part 6 lists referential advanced experiences both at home and abroad, such as establishment of the individual credit system, the motor vehicle driving license punishment system, the communication industry two-level complaint handling mechanism and German’s open social monitoring model. Part 7 puts forward suggestions to improve the WeChat administrative monitoring. Part 8 is the conclusion part, in which the author summarizes major viewpoints.The occurrence of transaction problems with WeChat business, though being great challenges to government supervision, has created opportunities for China to improve its supervision level of online transactions. By observing characteristics of the WeChat transactions, this paper thinks that monitoring of individual WeChat merchants is the linchpin to the whole supervision process. After analyzing defects of China’s domestic current monitoring system, the author thinks that efforts can be made in four aspects, namely refining laws and regulations, shifting supervision focuses, standardizing behaviors of the third party service platform and improving department management, so as to solve supervision difficulties based on a higher supervision level and provide references for law enforcement practices of industrial and commercial departments.