Research On The Market Supervision Countermeasures Of WeChat Business Agricultural Products

With the enrichment of products and business models in a micro dealer market,WeChat business is no longer a “Cirle of Friends” selling mask,also having a place for agricultural products.The information-based markers have brought people more special agricultural products,making the problem of unsalable products solved for many farmers and processors.However,there are plenty of non-standard behaviour in this new trading pattern of low threshold and flexible way.As a result,product quality,logistics and after-sale service can not be secured.In order to make this emerging and rapidly growing market develop well,it is urgent for us to standardize the market behaviour and protect the dealer subjects’ lawful rights and interests.This paper will look for ways to standardize WeChat business behaviour through the analysis of theoretical research and some practice,exploring some new ways to regulate the agricultural products market of WeChat business.There are eight chapters in this paper.The first chapter introduces the background,purpose and significance of the research on the regulation of the WeChat business agricultural market;Chapter 2 explains the concepts and theories according to the research content;Chapter 3 describes the present situation of the supervision of the agricultural markets and the existing problems;Chapter 4 investigates the problems of the quality,price and logistics of products in the WeChat business agricultural products market through the questionnaire survey;Chapter 5 analyzes the influence of relevant laws,administration and social management on the regulation of WeChat business agricultural products;Chapter 6 analyzes the regulation system of WeChat business agricultural products market network and discusses the importance of the network regulation;Chapter 7 makes some suggestions on the WeChat business agricultural products market supervision for the existing problems;Chapter 8 sums up the study of this paper.Through the study of We Chat business agricultural market regulation,this paper comes to four conclusions.First,there is not a complete regulation system.Second,the main regulatory body is not clear.Third,the average quality of the main body is not high.Last,network supervision is a developing trend in agricultural products in the future.In the agricultural micro dealer market,it will play an increasingly important role.