Weibo Marketing Theory Based On Complex Social Networks

With the rapid development of micro-blog and e-commerce,micro-blog marketin g has become an important network marketing and new information dissemination wa y.what is micro-blog marketing?In essence,micro-blog marketing is the process of inf ormation dissemination on micro-blog platform.So the focus of research on how to co nduct marketing on micro-blog is to study the process of information dissemination on micro-blog platform.In this paper,the SIR model in the infectious disease model is applied to the stud y of information dissemination regulation of micro-blog platform.Firstly,we set up t he model.Secondly,the mean-field equation is established,and then the simulation i s carried out by MATLAB software.Finally,the change regulation of number of the three types of users on micro-blog platform is obtained.Then we summarize and a nalyze the results,we observe the gap between the simulation results and the actual results.Therefore,on the basis of the third chapter,the fourth chapter combine wit h the characteristic that micro-blog network is a kind of scale-free network.Cons idering the actual dissemination of the micro-blog information,we improve the SIR model in the fourth chapter,and a new type of person is called who is called"sleeper" is added,the wake-up mechanism is introduced,We do mathematical mode ling again for the information dissemination process.Finally,We do the simulatio n by MATLAB software.By changing the parameters,we observe and analyze th e effects of parameters on the speed and final scale of micro-blog's informatio n dissemination.Particularly,we focus on the effect of the "Wake-up rate" on the re sult.Thus the enterprise can take some measures to control parameters,expand the sc ale of marketing,and carry out micro-blog marketing better.