Research On The Impact Of “camp Reform” On The Business Performance Of China's Radio And Film Industry

In recent years,The policy of “ replacing the business tax with value-added tax” is the most important project in taxation field.In March 2011,the state called for " increase the scope of VAT collection and reduce revenue from business tax." in the report of the 12 th five-year plan.In November of 2011,the ministry of finance and the tax administration issued a "business tax reform initiative",Since January 2012,it has been the first in Shanghai to try to make camp changes,It involves transportation and part of the modern service industry.On May 24,2013,the finance and taxation[2013] no.37 "the announcement of the national transportation and a portion of the modern service business tax reform," It is required to include the broadcasting and television industry in the "value-added tax" range.It is not only an opportunity but also a challenge for that broadcast image industry.The content of this article is how the policy will affect the performance of the radio,film and television enterprises.The change of tax policy will inevitably affect the tax burden and enterprise behavior of the broadcasting and film enterprises,Which in turn affects the business performance level of the enterprise.The radio and television industry is an important part of the cultural industry,the industrialization and commercialization are developing rapidly,which is an important link to realize the cultural power and rejuvenate the country.Therefore,this paper selects the industry of radio and television as the research object.Therefore,we choose the broadcasting,film and television industry as the research object and analyze that influence on the operation performance of enterprises in the face of tax system reform,Combined with the previous theoretical derivation,using the financial data of listed companies to empirical research and the corresponding conclusion,to contribute to the development of radio and television enterprises and the optimization of national tax system.This paper,firstly,introduces the research background and summarizes the research results of domestic and foreign scholars.And then by theoretical analysis and derivation,through theoretical analysis and derivation,this paper choose “the tax change of tax burden”,the deduction effects to analysis the influence of the “Bussiness Tax reformed to VAT”.In the empirical analysis section,this article has selected 24 of the public corporation's financial data from 2014-2016,Based on the descriptive statistical analysis and the multiple regression analysis of the panel model,this paper studies the impact of the change of operation performance of radio and television companies from three aspects: tax burden change,production cost input deduction and fixed asset deduction effect.And then we'll split the radio and film business into the upstream and downstream sectors,and discuss the impact of the performance of different enterprises.We concluded the following empirical results:1.The tax burden of the listed companies on the radio and television industry has decreased after the tax reform,which has significantly improved the performance of enterprises.Meanwhile,the tax burden of upstream enterprises has decreased more,and the enterprise operation performance has been improved more.Production cost of the deductible and corporate financial performance was a positive correlation between higher the deductible,Upstream enterprises have more deductible production costs and more business performance.2.The deduction effect of fixed assets does not affect the performance of broadcast and film enterprises.3.The fixed-asset effect has not affected the performance of the broadcast film businessIn order to make the radio,film and television industry listed companies better enjoy the policy dividend,this paper from the government and enterprise two aspects to made some suggestions.