Research On The Importance And Feasibility Of Whan Radio And Television Net Co., Ltd.'s Interactive TV Business

With the advancement of our society, the development of productivity and the accumulation of knowledge, human beings require more advanced and more appropriate means to share the achievements of civilization, people need a more convenient and more humane way to enjoy TV programs, and they hope they can watch their own programs, consult audio and video information and obtain the data services without any temporal and geographical restrictions. In order to meet this demand, IPTV has been ready; its fascinating features are beckoning every customer.At the same times, the fusing of Communication network, Internet, radio and television network has already been written into China's "Eleventh Five-Year Plan". In this background, IPTV as the starting point in this triple play, can not help but become the main battlefield of competition between radio and television industry and the telecommunications industry. Chinese IPTV industry, through germinating in 2004, gaming in 2005, flections in 2006, breaking in 2007, develops with ceaseless exploration. Because of Telecom's IPTV business and Radio and Television's interactive TV business are homogeneous, the competition of Radio and television industry and the telecommunications industry gradually escalate. Face to the formidable competitors and the trend of triple play, the development of Interactive business of radio and television industry decide the destiny of the whole industry.This thesis base one the basic connotations and working features of IPTV, after introduce the development situation of foreign IPTV operation and domestic typical working model, it analyzes the essentiality of developing Interactive TV business in the field of radio and television industry. In this base, it uses SWOT to analyze the competition of radio and television industry developing Interactive TV business and standard telecom IPTV. After that, this thesis analyzes the feasibility of Radio and Television industry carrying out interactive TV services and gets the conclusion that it is not only very important and also feasible. Finally, it offers some suggestions for the problems that may happen as Wuhan Radio and Television Net Co., developing interactive TV business.