One Research On College Students' Usage Of WeChat Lucky Money

Red envelope is one of the elements of Chinese traditional culture characteristics.The development of the Internet gives the new form to it-electronic form.The research and development of WeChat Lucky Money drive electronic red envelope into people's life.The writer chose college students as study population.In this study the author adopts the combination of field research and investigation,investigates college students with interview method and questionnaire.Survey results show that the identity,grade,friends circle and economic conditions are likely to affect college students using WeChat Lucky Money.According to the analysis of the four factors in the using process of WeChat Lucky Money,the number of objects of WeChat Lucky Money is about 20%of the number of WeChat friends.Objects are usually subjects' relatives,friends and classmates.In terms of frequency,college students' using times is around 1-10 times per week.Besides,the way they use WeChat Lucky Money prefer to lucky red packets.The main reasons college students use WeChat Lucky Money are economic demand,social and emotional demand,herd mentality and entertainment needs.On the one hand,WeChat Lucky Money meets the above kinds of demand and becomes the new experience for the young's socialization process,on the other hand,it also brings negative effect.WeChat Lucky Money,which attributes to Internet finance,has a great threat for economic security.Besides,it also has the risk of weakening social relationship and distracting students,energy.Based on these effects,the paper proposes that the utilitarian characteristics of social interpersonal relationship will vanish in the future,the characteristics tend to be more emotional and online communication will become a supplement or bridge to that of offline.Besides,the technology of mobile financial should be improved.The mobile payment needs a safe environment and payment method for support.Thirdly,the new era brings different kinds of products.it is necessary to rationally think about these products.At the same time,it is important to strengthen the guidance and supervision of these new products to ensure the full play of the products' positive effect.