The Study On The Popularity Reasons And Entailed Problem Of Wechat Lucky Money

The exploration of online business mode and the guidance of China's national policies have facilitated the development of new-media products.The development of new technology on network has experienced a transformation from focusing on pure functional technology to collecting customers' feedback and adding humanity thinking to the new online world with a prudent sense.Wechat Lucky Money derives from traditional Chinese culture and is supported by the Internet financial logic.As a combination of the traditional culture and the modern financial thinking,Wechat Lucky Money has made science and technology more compatible with humanity.Modern society has become a “forever online” society.Everything in the world is connected by the Internet.Internet users can enter into various possible worlds and enjoy different imaginative scenes in any time any where.Among the various virtual products,Wechat Lucky Money is a micro-mobile-payment scene.People share the lucky money online to build a user contact chain.The original interaction among people in the real life has been expanded and updated into a new world created by the Wechat Lucky Money.The advance of telecommunication has accelerated mobility among people.The long-distance relationship between couples or among families and friends is mainly maintained through mobile phones or Internet social media.Giving and taking Wechat Lucky Money is actually a social behavior conducted by Internet users.The extension of acquaintance contact chain is no longer limited by face-to-face communication.Wechat Lucky Money has enabled such an extension to be facilitated by a new method,a package of data with warm temperature produced by human beings.Maintaining the lucky money on Wechat has happened to meet the expectation of people's social life and has reconstructed interpersonal relationship in virtual reality.It is a convenient way to develop friendship and expand social circles for modern people.Compared to other new media,Wechat lucky money resemblesmuch more the real human relationship and real human social nature.When people share their money on Wechat and enjoy the joy together,the distance among people has been shorter and shorter gradually.The study is based on several methodologies-survey and questionnaires,case studies,and literature review – to analyze the reasons why Wechat Lucky Money has been so popular and the problems entailed by its popularity.The research and analysis have discovered that the popularity of Wechat Lucky Money is determined by the traditional lucky money culture inheritance,the large number of Wechat users,the customer-friendly product design of Wechat Lucky Money,and its powerful communication function.Wechat users have all gathered together on Wechat,a platform with rich resources and comprehensive functions.The communication and the group interaction among those users are significant driving forces to the Wechat Lucky Money.Without the large number of users and the frequent communication among them,Wechat Lucky Money can never sustain its popularity and expand its influence.During the 2015 Spring Festival,the number of Wechat Lucky Money users has had an explosive increase.The explosive surge was due to the cooperation between Wechat and traditional media such as Spring Festival ceremonial performance.In conclusion,Internet users' strong needs for Wechat Lucky Money will in turn influence the Internet and the real society.However,another thing to point out is that the social problems created by Wechat Lucky Money have also helped the popularization of Wechat Lucky Money.The continuous development of mobile payment is not free of risks.Behind its popularity,there are concerns that people should be alert to.Wechat Lucky Money is a new product of the network.Such a young product has been combined with complex human beings and complicated societies.The combination,therefore,is worrisome as different users may use the same product in a totally different way.Wechat Lucky Money deconstructs the family cuture.Wechat Lucky Money has a very intricate influence on interpersonal relationship.It has affected people's sense of time and space in their real life and alienated the normal social behaviors and psychological activities.Eventually,the new product has led to the conflict betweenonline social life and offline social life.The study has analyzed the recent news reports on illegal cases of Wechat Lucky Money.Four kinds of cases are considered malicious: Wechat Lucky Money group gamble,Wechat Lucky Money fraud,violence initiated by Wechat Lucky Money,and Wechat Lucky Money bribery.Nowadays,Wechat red envelopes is still facing technical problems.For example,how to guarantee the users' safety on the Internet when they are using the lucky money?How to minimize the financial crisis risks of Wechat red envelopes? Those problems need careful and effective solutions.The study,at last,has proposed solutions to the problems mentioned above.First,Wechat should optimize the lucky money's function and introduced innovative technology to fulfill users' expectations.Next,technical supervision is needed to ensure a benign usage of Wechat Lucky Money and the power of communication medias should be utilized to guide the benign development of the lucky money interaction.Also,the financial risks on Wechat should be decreased by the technological and strategic optimization.All in all,at the current stage,Wechat Lucky Money is a new medium with communication function and commercial value.According to Hegel,what is rational is actual and what is actual is rational.Wechat Lucky Money,though a product of virtual reality,has become an actual influence in everybody's life.Its production and development are positive.It can also provide guidance to the innovation of other techniques in the future.It is not accidental that Wechat Lucky Money has become a sensational product.The continuous creation of business modes in the future will create more various forms of media.The critical reasoning on Wechat Lucky Money's potential problems can help people to attach more importance to the impact that the new Internet technology can impose on human society.The rethinking of the Wechat product can enable people to find new breakthroughs in the fiercely competitive network business world and equip science and technology with a sense of humane warmness.