Consistent with the attention accorded in the text,the model places primary emphasis on the appraisals of the external and internal situations,the former uncovering threats and opportunities in the environment,the latter revealing strengths and weaknesses of the organization.After introducing several key narrative concepts,it discusses the challenges strategists have faced in making strategic discourse both credible and novel an considers how strategic narratives may change within the virtual organization of the future.Organizational change is difficult,Even when established firms recognize the need to change in response to shifts in their external environment,they are often unable to respond effectively.Technological change has proven particularly deadly for established firms,with numerous examples of established firm failure in the face of radical technological change.Despite the growing and widespread importance of foreign-based competition,the influence that such competition may exert on corporate diversification strategy is a question largely overlooked in the strategic management literature.Firms pursuing a hybrid cost leadership/differentiation strategy,exhibited the highest performance,interesting when a sub-sample of all firms pursuing the hybrid strategy was analyzed for performance differences by firm type pure plays exhibited superior performance. |