Case Study On Financing Risks Of Internet Media Companies

With the upgrading of the Internet technology,We have entered The Internet age.Under this background,the media enterprise is also gradually into the Internet,and opens up a new market,affecting China's the development of cultural media industry and the national economy.At present,It plays significant role in the current and Chinese Internet enterprise market is in the fierce competition.Because more money is needed in Innovative business model,makes the diversification of the financing way.At the same time,our country's enterprises not only face the fierce competition in the domestic,also accept challenges about foreign companies.It takes development opportunities and greater risks and crises,including financing risk with the economic globalization.When the Internet media industry develop rapid,its capital structure of asset light and high debt brings to the enterprise of high risk,There are some difficulties that obtain financing and how to control and prevent the certain risk.Because of high-growth,high input,high-tech content,and the development characteristics of "hardware + platform +application+content+service",compared with other companies,the Internet media companies will face higher financing risks in the process of operation.Therefore,It is challenge that the how to assess the risk of Internet media companies,and take reasonable measures to prevent the financing risk effectively.This article first introduces the Internet media companies and its development situation,Contains industry situation and financing situation,and describes the financing risk identification?the way of Assessment and general management control measures about the Internet media companies.Then select the LeTV as a case study in the enterprise.Adopt the method of comparative analysis to estimate the financing risk by comparing with The reference object.Combined with the Le TV current financing situation,and put forward suggestions of control financing risk.Study of Internet media class enterprise financing risk,and help strengthen the enterprise's financing risk management consciousness,promote the steady development of the enterprise,because LeTV is unique and representative in this type of enterprises,case study also has the reference value for Internet media class enterprise financing risk identification,assessment and control of this type of enterprise.