Research On The Ethical Limits In The Current New Media Sports Communication

With the development of human society and the change of historical civilization, the communication form has experienced the following aspects:oral communication,text communication, printing and electronic communication. Electronic communication to achieve the information distance quickly spread, new media such as network media, mobile phone media as the representative to inject new vitality into the sports communication, low threshold requirements and full freedom of speech in the environment, attracting more and more users to participate in the new media sports communication to. This paper is titled as "ethical limit" of the current new media sports communication,the purpose is through classification and analysis of these adverse physical phenomenon and analyzes its causes can effectively prevent and correct these phenomena,to change under the new media sports communication in a healthy and positive communication,promote the development of new media sports communication.By judging the phenomenon of sports communication under the new media environment ethics breakthrough limit, and the phenomenon were summarized and classified, in-depth analysis of causes of these breakthrough the limitation of ethics phenomenon, finally put forward targeted countermeasures. Writing with the research methods of literature reading, text analysis and comprehensive induction, this paper is divided into five chapters, based on the research background, the first chapter explains the new media and sports dissemination, the limitation of ethics related concepts and theories; the second chapter summarizes the characteristics of the new media sports communication; third chapter summarizes the current new media sports communication for five sections of content breakthrough the limitation of ethics; the cause analysis respectively on the breakthrough phenomenon of ethical limit fourth, chapter fifth and avoidance measures.Through this research, we draw the following conclusions: first, the new media sports communication is rich, full of content; two, but there are some breakthrough the limitation of ethics phenomenon, such as false information, sports sports communication and presentation of erotic violence; three, the development of new media is not mature and the interest is the cause of the phenomenon of sports communication under the new media environment broke the ethical limit of four, optimization, improvement of the initiator of evil; the current status of the national sports communication support and interaction of participants, together play a role.