BuzzFeed's Social Communication Research

The emergence of social media has brought a revolutionary change to the news industry . On the one hand, social media provides audience with another entry to news , and as the audience stickiness to social media increases and the development of mobile technology, the socialization of news portal is deepening. On the other hand, social media’ openness and Interactivity infiltration into the news industry, affecting the ways of news production and dissemination. In this context, both the traditional media of the United States, the site or the emerging digital news media are all launched to try the way of socialization more or less. And in this social media revolution under the news industry changes, BuzzFeed, a pure digital news media,can be said to be groundbreaking.Over the past two years, BuzzFeed has created in the Internet, especially in the social media, several phenomenon of viral transmission,and even spread to the Chinese network,such as "skirt color battle", "orange brother" and so on. BuzzFeed is known as the subversive of American journalism in a way that is different from traditional news production and ideas.This paper begins with the current situation of the socialization trend of mobile journalism in the United States, which leads to the media layout of BuzzFeed in social network. Secondly, in the domestic and foreign research summary, two core concepts——social media, socialization Spread—of this article are explained. The second chapter, the third chapter and the fourth chapter studies respectively from the idea, the content and the path of BuzzFeed,aiming at BuzzFeed’ socialization communication based on the social sharing concept.In the second chapter:BuzzFeed’s socialization concept of innovation,this article proposed the social needs of the audience increase significantly,social sharing replacing the search.BuzzFeed reconstructs he news value with sharing as the core,and this idea is also directly presented in the BuzzFeed website page structure. In the third chapter :the upgrade of BuzzFeed’s socialization content,this article suggested BuzzFeed takes technology and data as the core to customize precise content for differernt social medias.At the same time BuzzFeed’s listical,native advertising and video business are also analysised.In addition,it also take qualitative anaylysis to BuzzFeed content text’s readablity.The articles are short and pithy, easy to understand, multi-map, leading to a greater advantages of the dissemination in social media. In the optimization of BuzzFeed’s socialized communication path in the fourth chapter, this paper discusses the communication path of BuzzFeed, which is based on the comparison of BuzzFeed with other similar digital news media and the study of its own social team.BuzzFeed use Technology pound to monitor date. In addition, Buzzbot chat robots and "skirt color battle" are discussed to explain how BuzzFeed achieve the involvement of social users. This paper reveals how BuzzFeed innovate the paradigm of communication in the social media context, and the formation of the audience, social media and journalism.In the fifth chapter,based on what has been studied, It pointed out that BuzzFeed reshapes the value of communication under the dual guidance of users and technology, and explores the controversial issues such as the production of aggregated news.