Research On The Socialized Communication Path Of News In The Age Of Social Media

In the era of social media,the interpersonal communication network is combined with content communication.The social media platform carries almost all the content of communication,and news communication is no exception.The popularized communication mode is also incorporated into the social communication logic.The study takes the Internet communication characteristics of “popularization” to “socialization” as the starting point,focusing on the application of news content dissemination in social media,the transformation characteristics of communication path and the dynamic elements,social communication channels and Its characterization,the dilemma of social communication path dependence and its resolution are analyzed and studied.The turning of the propagation path,technology is an important driving force,and more importantly,the instinct of interpersonal communication accompanied by human "social animals." Social communication and popular communication are not substitutes for each other,but are integrated with each other.Social communication is a "popular self" type of communication,which can be roughly divided into three modes: traditional media,self media and personal portal.With real-time co-field,users become the characteristics of productivity and scale,communication and social depth integration.When socialization becomes an important communication path for content communication,there are also many problems due to path dependence,such as the content of “hollowing”,users satisfying “absoluteness” and the existence of “information gap” phenomenon.Therefore,for traditional media and self For the media,how to get rid of the problems caused by this path dependence should become an important direction of concern in today's social media era.