Mobile Phone Reading App Visual Design Research

"2015 Digital Reading White Paper" shows that in 2015 China's digital publishing industry revenue has more than 440 billion yuan,the number of digital reading users reached 296 million,through mobile phones to read the user accounted for 52.2%,twice the computer reading users,Mobile phone users to become the preferred carrier of digital reading.Digital reading of the contents of the product,published content of 1.468 million,accounting for 31%.With the mobile phone reading slowly into people's daily life,mobile reading in the reading area accounted for more and more,mobile phone App visual design also affects all aspects of App.This paper analyzes the visual design of App by mobile phone,and discusses the visual design of App.Based on the theory of visual psychology and design color,this paper analyzes and explains the elements of App visual design of mobile mobile phone.