The Research On The Visual Unity Of Mobile Phone’s Interface Design On The Product Of Cognitive

Touch-screen era is coming, merchants should pay more attention to the visual unity of the mobile phone`s interface design, different brands should have their own distinctive visual style, constructed unique commodity image. Visual unity can enhance product awareness, For example, Nokia windows phone, breaking the conventional mobile phone interface design layout patterned way, has a distinctive visual style, very different from other brand of mobile phones, with a strong identification, has its own unique visual language. With the IOS7 of Apple systems appears, the transition of design style from materialized to flat, flat interface design is simple, fresh and still be able to seize the consumer, Apple`s corporate image has deeply rooted in the hearts of the people, the product itself is a fashion symbol. Today, the Android-based Samsung, HTC, MI, Huawei have followed the Android kernel, only has its own design on the icon of style and the background image, the interface design is still an icon of the arrangement monotony 5 multiplied by 5, homogenization is serious.With the development of science and technology, the mobile phone market has focus on product innovation, visual and user experience instead of product quality from the past. In the highly competitive market environment, the phenomenon of Android-base phones`s visual homogenization is a very serious problem, which is a potential problem in the future development of the enterprise in the invisible. This situation prompted the mobile Internet companies must pay attention to the visual design of the product and the brand, only create differentiated brand visual identity will allow enterprises to achieve better development in the competition. Mobile phone as a personal media terminals compared with other media, is more convenience than other media unparalleled, the service form of mobile phone has brings efficient, convenient and enjoyable in human life. Thus, in the experience economy era, mobile phone interface requires not only beautiful, understand and operate easily, user also want to be able to process operations reached a multiplier effect, allowing user to experience the new procedure in the fun.