Research On Library Value Creation Based On Value Chain In Mobile Environment

Since put forward the concept of value chain,value chain theory research gradually shift focus from internal to external,through the enterprise value chain,the enterprise external value chain,to the industry value chain.Industry value chain not only includes the enterprise within the scope of the entity's value activities,including enterprise using the virtual network and the external environment of a series of external value activities.Under the background of mobile Internet,mobile phones,tablet and other mobile handset has wide popularity in the audience,great changes have taken place in the reader's reading behavior,the changes make the library service mode change.This paper apply value chain theory in the new field of library science,the value theory is applied to the new expansion of corporate entities outside of class organization,help to improve and deepen the library value theory,for the quality improvement of library services and increased competitive advantages to provide theoretical basis and methods.This paper first review and summarize the library value,the present research on library's value chain and value creation.The second chapter expounds the related theory in detail.On this basis,the third chapter constructs the library value creation mechanism based on the value chain in mobile environment.Supplier,libraries and users is an important foundation for ensuring the efficient operation of value creation mechanism,in which the users' role is particularly special,is the "tail" and "head".Library can play a more and more role in prompting the tail jump to the head.In order to further understand the mobile environment resistance or problems of the library value creation,the fourth chapter on the basis of the library value creation mechanism,according to the characteristics of the suppliers,libraries and users,analyzes the library value creation in mobile environment in using different research methods.The fifth chapter puts forward the specific measures of library value creation in mobile environment.Because Library is the most initiative side in the chain value,so how to cooperate perfect with upstream suppliers,interact powerfully with the downstream users is the basic train of thought for realizing the value creation.And the basic way is to build business and library cloud service platform and build library micro application professional service team.Finally,the sixth chapter makes summaries about main theory and points out the next research orientation.