Research On The Creation And Operation Of Gourmet Micro-blog

The Internet technology can make people through more forms of media to get their desired information,different from the traditional sense of the organization as the media,ordinary individuals and groups using the Internet technology based on the formation of specific forms of media,the dissemination of information circle.This has greatly stimulated the application of the media to the society,the application of the non institutionalized form of media has mushroomed on the Internet platform.The public pursuit of food is also along with the development of new media and changing the way of Internet search,aggregation,delicacy circle of friends recommend the delicacy,delicacy,APP query micro-blog recommended media and communication activities such as delicacy delicacy,reflects the trend of social media.This paper firstly expounds the origin of the creation of the delicacy micro-blog network,namely the daily life behavior,through the examples of our daily life already cannot do without the network,even eating and sleeping under the influence of the network or contain.The most obvious is the social,the public has been transferred to the next line of social networking,and has become a trend of normalization.This paper discusses the origin and connotation of daily life behavior of network,the daily behavior has commercial profit,network media practitioners,especially since the media can rely on this opportunity to profit,and provides the theoretical basis for the analysis and strategy of micro-blog content below.Through the analysis of its market space and the text form of micro-blog,I come to the conclusion that the form of picture and text and the second beat mode are more popular.The market space is divided into regional delicacy micro-blog profit space,space,scale,through data analysis,micro-blog delicacy market space has not reached the saturation level.Thereby,the author puts forward the strategy and plan how to run the delicacy micro-blog account,including the user operation,namely,bloggers and fans,bloggers and bloggers,fans and bloggers interaction,three kinds of interaction can effectively increase the fans;the contents of operation,namely,close to close to the local users,the daily life to the network;brand operation,including establishment,maintaining and strengthening the brand,through the brand effect in the network spread his micro-blog.The return theme of the article,describes the daily life of network becomes an inevitable link of consumption subject and market subject,as the main body of the market store or micro-blog blogger,the direction of consumption can use this opportunity "guide" the main consumer.In addition,business information and life information is also a complex integration.Business information and life information influence each other,mutual circulation,has been unable to separate the relationship between the two.In the production,circulation and consumption of commodity information,it is related to public life.The change of business information has penetrated into our daily life,affecting our daily life.When the market wants to break and enter the network market,to strengthen the online interaction with the public,and then pull the line and connect the public.Therefore,the market needs to enter the daily life of the network in the process can be profitable.