Research On College Students' Information Acceptance Behavior Based On WeChat

Due to the rapid development of information technology,all kinds of APP arises at the historic moment,one of the most typical is WeChat that Ten cent Company launched in 2011,WeChat is widely used among college students and at the same time the earliest and various function of WeChat is also its sword quickly seize market share.The most typical features:social function,the payment function,the public function.At the same time,WeChat as a kind of "new media" plays a role of the bridge.The research of college students based on WeChat information acceptance behavior is to analyze it's by WeChat software;college students in WeChat to process the information voluntarily accept reason analysis,process and influence factors analysis.Based on the technology acceptance model(TAM)as the theoretical basis,to build college students' information based on WeChat accepts the behavior theory model.Firstly,we can use questionnaires for data collection.Secondly,we should do data statistics and analysis by SPSS software.Finally,the model constructed by using the structural equation model to test.Think in terms of external factors,perceived entertainment,perceived ease of use and perceived usefulness is as a positive influence on college students in information based on WeChat behavior,the perceived risk plays on a negative affect college students' information based on WeChat accept behavior;From internal factors to consider,from the perspectives of information cognition and the information requirements of college students based on WeChat information accept behavior analysis,including the reasons,the produce process.Through practical test and theory analysis,the author sums up the college students in the virtual environment based on WeChat information behavior.