Public Supervision Of The Media And Its Effects In The New Media Environment

Due to the development and maturity of internet technologies,all professions and trades are impelled to start revolutionry changes.And along with the application of network technology in news media,Icts alters from day to day,information dissemination channels have become increasingly rich.And the above mentioned application also leads to the following changes in our social public opinion environment and public opinion patten,the development of news media brings new vitalities and possibilities on the one hand,on the other hand,it contributes a genuinely new and innovative approach for the public to be close to the media.The concept of "public scrutiny" is not unfamiliar to us,to the contray,it has a long history--in the early 20 th century,the prevalence of yellow journalism in western media got the media into a mess,so The Press Council emerged as the times require to supervise and judge the media's behavior.But the subject of supervision was mainly organizations and individuals who were in high position and highly educated with high intelligence,it is rather difficult for ordinary people to exercise their supervision right.However,the internet world in the 21 st century provides supervision opportunities for most ordinary people.It sounds like that all is good but the current internet world would be a weapon against the press because someone who has an ulterior motive would make use of the following 2 issues,1,undisciplined and less-scaled public supervision model and environment,2,the public's overzealous attitude or blindness.Therefore,it is an urgent task to guide the public's supervision behavior.