The Study Of "brand Story" From The Perspective Of Communication

Lasswell's 5W communication model is the most basic model in communication,which is my writing framework.This paper built on definition of “brand story” studied from five dimensions —— Who says What in Which Channel to Whom with What Effect and combined with current communication environment,which is traditional media wants to transform? new media changes constantly? media resource becomes richer? target audience's attention is reduced.The paper analyzed the text content of“brand story”.I hope playing the role of guiding for “brand” and “brand story”.