Study On Brand Strategies Of The Story Magazine

With the development of market economy, the pace of china's market-oriented media industry become faster and faster. But with the development of digital technology, networking and cell phones, the new media attractdd some readers that may be combined with other sorts of reasons, some literary periodicals in the problems develop to limp through some old, even to the literary journal.Since the concept of brand from other types of enterprises to introduce into by for a cure, journals and periodicals best development of the dispute grew at the brand, even some people said, a journal is a brand.As a popular culture reading,the Story Magazine had founded in 1963.But is embarrassing that, even today, pure literary publications think the "Stories" as a popular reading, but purely Popular publications turn their exclusion. In such an awkward position of the "story" is in the cracks in their own way out of a. Journal circulation has been ranked first in its kind, which is forty years, China has experienced many changes, earth-shaking changes have taken place, and why a small publication has always been a leading issue status and maintain a good image in the readers in such a long period of time?Currently on hand to collect the "story" of the relevant research data, that most are from the editorial point of view, the "story" to interpret the successful experience, very few people from the brand of the "story" to the system research. However, it is undeniable that, as one has a long history of good performance and reputation of the popular issue of literary reading of the "story", and its success is inseparable from the use of brand strategy. Therefore, I believe that this perspective from the brand "story", is the "story" of previous studies of a complete and complementary.With the development of market economy, China's media industry has also carried out into the market-oriented, but along with the development of digital technology, networks, mobile phones and other new media applications make some readers journal paper has been diverted, along with various other reasons, the development of some journals struggling, there have been many problems. Since the brand concept from other types of enterprises to introduce after the treatment was as a development panacea journals, periodicals struggle more and more points of brand competition, and some even said that to brand journals is to do. As a popular magazine, the "story" in brand building and management is undoubtedly more successful, from the analysis of the development of the story will start to explore its brand development, hopes to bring some enlightenment other journals and reference.The thesis paper is divided into five chapters. The first chapter is introduction. The second chapter analyes the development of the Stories Magazine. The third chapter analyes the brand building of the magazine,From the location, columns, the form, theories,talents and released to its brand of construction to interpret. Chapter 4 was the maintenance and brand strategy of the Story. The paper of the fifth chapter is the brand success inspired and the future outlook. put questions for the magazine, to the prospects for the future.Because of the author's shallow view, the study also was not thorough enough, so the wording of the Office inevitable omissions, but also hope that teachers feel free to give some advices.Thank you very much.