The TV Entertainment Program Social Marketing Strategy Research

In the era of the web3.0, along with the rise of social media, our life has also been overturned thoroughly. Although the TV media has been vigorously vowed to step into the "TV +" era, it’s not hard to find, the TV production do still not to escape from the product model which is the core of content. Even though high quality obtaining high ratings is fundamental in the development of television, excellent marketing idea and marketing mode of television program can also be the effective means to gain market share. Nowadays,many TV entertainment program producer realize the importance of social media. They opened the official Weibo and WeChat, which have no effect on ratings or advertising effectiveness.The effective social media marketing strategy is a good value for attracting consumers and making them produce viscous effectively. TV industry can no longer be out of touch, therefore, it should be combined with professional marketing theory to develop a set of social media operation rules of its own, namely to formulate an effective social media marketing strategy.In this paper which based on the theory of social media marketing and combined with the theory of Mass Communication, Marketing, Television try to outline the basic theory of social media marketing about TV entertainment program.By analyzing the marketing strategy of the different types of TV entertainment programs in four social media regional and combining with my experience about producing TV entertainment program, I wish I could find out their innovation and problems in the implementation process. Last but no least, I will aimed at these problems and put forward the TV entertainment programs in social media marketing strategy on the path of innovation in the future.