Research On Interactive Design Of Furniture Customization Website Based On Youth Group Consumer Psychology

Nowadays the wide application of Internet technology affects every area of human society.As the innovation of traditional furniture industry model,custom furniture website has been gradually developed.With the continuous development of the website,provided products are more and more to meet the demand of the users.More detailed classification of users has become the focus of the development of e-commerce website in the future.Because of the much needs and the strong purchasing power,the youth are the main visitor of those websites.So,we should do research purposeful.In this paper,we explored the young consumers' psychology and needs.In order to design a custom furniture website fitted in with young consumers' psychology,we proposed an interactive design strategy of furniture customized website in the process,structure design and vision of the web page interaction design.Firstly,we analyze the young consumers' psychology,and needs base on the total discuss about the theory of the young customer psychology,then,the young consumer groups are classified and summed up the impact of the young consumer buying behavior of internal and external factors,claimed the relationship between the young customer psychology and web page interaction design.Secondly,this paper makes qualitative and quantitative research on the youth consumer groups and digs out the basic demand of the consumer behavior through learning the factors that influence the consumers' purchasing behavior,then,proposed an interactive design strategy of furniture customized website.Finally,the design strategy in this paper is applied to the practice,and the usability test evaluation is carried out to verify the rationality of the design strategy.In the background of the Internet age,there is great practical and application significance to research the interactive design of furniture customization website based on the consumer psychology of youth group.