Based On The Female Consumer Psychology Research Apparel Web Page Color Design

With the progress of the society,science and technology has obtained the development,people's consumption consciousness will change too,and online shopping has entered in an age of apparel in the network shopping goods is one of the major consumer products,including women as the main body of consumption,the design can attract the female consumers more outstanding clothing sites page,is undoubtedly an important issue.When we watch a certain object,the color can be passed to us the most direct feeling,colour often can depend on us for a first impression of the object,in the same way,the color of clothing sites importance is beyond doubt,such as a good clothing class web page of color collocation is very harmonious,positioning is very clear clothing sites.In this paper,based on the principle of color and under the guidance of apparel for women consumer psychology class web page design and other related concepts as the breakthrough point,and for women's clothing consumption psychology perspective class web page color design is discussed,based on the different female consumer psychology and apparel research and analyze the use of web page color design,and on the future of the apparel web page color design look forward,put forward higher requirements.In apparel web design more should pay attention to color for female consumers of different ages and different professional women consumers of feeling,not the same color will also bring female consumers different emotions and lenovo,should not treat as the same,in the design should be aimed at different sites in the design,is more cater to female consumers psychological emotional color.At the same time,also need to focus on between color and color is tie-in,make sure the color of the whole under the premise,prompt it to allow women to produce lenovo space consumption,and color in clothing type of web page design,not only is a tool for filling the picture,can guide potential psychological female consumers.In apparel web page design,the color is not only a tool to fill in images,but can guide the design elements of the female consumers potential psychological activity.Only on the basis of clear understanding of properties of the different colors will exert its maximum effect so as to have a positive impact and role,and eventually make it perfect and combined to publicize the contents of web pages,accord with aesthetic form,both practical and functional apparel design page.