Cultural Performance Of Multiple Symbols

Hunan Satellite TV "adult ceremony" TV show on May 4,2009 began to appear on the TV screen, the ancient tradition of "adult ceremony" ceremony as creative sources, by virtue of the unique convened, a wide range of pre publicity, orderly process choreography and fixed broadcast time to be build into the new "media event", making modern youth through televised ceremony for their own identity and transition to provide spiritual support. The stall is made by the Hunan satellite TV, China Youth Daily, the Communist Youth League, the Hunan provincial Party committee jointly build a file for the youth as the main TV program. Hunan Satellite TV in the "May 4th" youth day such a holiday by TV media will reproduce the rite of the traditional ritual in front of the public, the fifth party with new transmission characteristics of the medium of television and the program itself, for five consecutive years become the age of 4-24 audience ratings winner, attracted attention and response to the social from all walks of life.This article selects the Hunan satellite TV "adult ceremony" evening party as the research object, in the "media event" theory under the perspective of its analysis and research, mainly divided into the following chapters:The first chapter introduces the significance of this study, summarizes the current academic research on several related theories, and puts forward the research methods of this paper.The second chapter analyzes the characteristics and script types of Hunan TV's "adult ceremony" as the research object.The third chapter briefly describes the Hunan Satellite TV "adult ceremony" of the creative source-Ancient adult manners and the value connotation of, analysis of the Hunan Satellite TV, "adult ceremony" ideographic system as well as the symbolic significance, and summed up the connotation of the core value of the media events happen change.The fourth chapter analyzes the Hunan satellite TV "adult ceremony" ceremony of the core value of the connotation of the change is due to the performance of the media events caused by the nature.Chapter five the rational of Hunan Satellite TV, "adult ceremony" to reflect in the present pleasure enjoyment and vulgar era of potentially supporting a large number of TV entertainment program wave surging, entertainment and become each big media event when constructing the center of gravity, grasp the core of the value connotation of media events, enhance the program of spiritual pursuit, and the quality of the program is to build a successful media events.