On Creativity Of The Program "Adult Ceremony"in Hunan Television

A TV program named “Adult Ceremony” began to appear on screen since4May,2009,which has focused the whole public attention on the special group of18-year-old, evoking astrong reaction in society and winning praise from peers. The success of the program “AdultCeremony” depends on its creativity.However, we have to acknowledge the fact that many televisions lack creativity in termsof program production, and the causes of the problem mainly lies in following the old routine,or just making subtle adjustments with slow updating development, or even coping othertelevisions home and abroad. In this way, our televisions are lack of creativity withoutattractive innovation highlights, resulting in the absence of local making or sparks triggering.“Adult Ceremony” is another masterpiece displayed on Hunan Television after“Deformation”. This program gives a new meaning to the adult ceremony in form of gala,conveying the traditional culture and rituals which have been forgotten through televisionmedia, and shoulders social responsibility for instruction in entertainment with profoundthinking. More importantly, the program makers have devoted all their creativity to the lastseveral episodes of “Adult Ceremony”.Taking the program of “Adult Ceremony” on Hunan Television as a case, this paperexamines TV programs in term of regulation, mechanism, feature and mode, together withtheir situation and problems, and attempts to propose a theoretical model, through discussingabout the factors affecting the creativity of program production, with a view to providinglesson and reference for creative television programs production in the country.