Phoenix Satellite TV,"after80" Presided Over The Group Of

Set up twenty years of Phoenix, is committed to become the world’s most influential Chinese language media. The audience all over the world, and through their own unremitting efforts, only a few years was rated45famous international brands Chinese most familiar, based on its good brand image, won the majority of the audience favorite. And gradually rise in the Phoenix Satellite TV at the same time. Phoenix Satellite TV,"80" after the host has gradually appeared in front of the audience. They use their own value gradually won praise from all walks of life, they dare to break the normal procedure, they dare to show their unique personalities, they struggled with the value of forging its Phoenix brand value, it is the rise of the "after80" Phoenix TV host caught the eye, to help Phoenix made remarkable achievement.This paper is devoted to the study of the Phoenix,"after80" host, through the interpretation of Phoenix TV’s idea, brand awareness, each program with Phoenix TV features, to host the starting point, in-depth analysis of Phoenix Satellite TV,"after80" host image, style, character, and the formation of reason, this interpretation, found the Phoenix "80after the host" made to the Phoenix TV development indelible contributions they effectively, strongly promoted the spread of Phoenix TV brand culture and development, thus contributing to the development of the phoenix.