Research On The Application Of WeChat Public Platform In College Ideological And Political Education

With the rapid development of mobile Internet technology,WeChat public platform has become the main medium for information exchange among colleges,and in some respects,it also assumes an important task of carrying out college ideological and political education.Apart from its important functions,the platform is also transforming the status quo of undergraduates ' ideological and political education.It has also become a new task for educators to study how to make better use of WeChat public platform to carry out college ideological and political education.The essay gives an introduction to the basic concept of WeChat public platform.In addition,the essay also clarifies the problems on college WeChat public platform construction,such as insufficient theoretical research,weak atmosphere of cyber-culture,lack of technological support,low quality of network media and so on;it states the tight connection between WeChat public platform and college ideological and political education,which can be shown in that WeChat public platform standardizes new contents,expands new field and proposes new tasks for college ideological and political education.Furthermore,the essay analyses opportunities of the construction of WeChat public platform to blend college ideological and political education into our daily life,to provide a new discouse platform for college ideological and political educational work,to improve the effectiveness of college ideological and political education,and expand the influence of ideologica and political education;and analyses challenges which the platform poses for traditional education methods,college ideological and political educators and college students.At last,the essay summarizes that in order to make use of WeChat public platform to improve the effectivenes of college ideologica andpolitica education,we must improve the ability to set up and use WeChat public platform,accelerate the construction of cultural atmosphere of WeChat public platform and to complete the all-round supervision system.The construction of WeChat public platform had provided new ways for college ideological and political educational work.In face of the new situation,college ideological and political educators should be good at seizing opportunities,standing up to challenges,and make better use of WeChat public platform to carry out college ideological and political education.The essay hopes that the research can provide practical reference for colleges to make use of WeChat public platform for ideological and political education.