Research On The Application Of WeChat Platform In Ideological And Political Education In Universities

The rapid development of Internet and information technology has changed people’s way of thinking and way of life.Under the new media environment,We Chat software,as an emerging medium,is favored by college students.The emergence of We Chat platform brings new opportunities and challenges for the development of ideological and political education in colleges and universities,and accelerates the development of network ideological and political education.We Chat platform is a new front,a new carrier and a new way for ideological and political education in colleges and universities.Major universities have applie We Chat B1 platform to ideological and political education in order to keep pace with The Times and accurately grasp the law of student growth.Using literature research method and questionnaire survey method,this paper conducted a questionnaire survey on the use of We Chat platform for ideological and political education among students from Liaoning Normal University,Dongbei University of Finance and Economics and Dalian University of Finance and Economics.Through the analysis of the results of the questionnaire,this paper concludes the problems and causes of ideological and political education based on We Chat platform in universities,and puts forward the corresponding countermeasures.The whole paper consists of three parts: introduction,text and conclusion.The introduction mainly introduces the background and significance of the topic selection,the current research situation at home and abroad,the research methods,innovation points and shortcomings.The main body includes four parts.The first part defines the relevant concepts of the design of this study.The concept,function,characteristics and its influence on College Students’ thoughts and values are introduced.The second part further analyzes the application value of wechat platform as a new media in Ideological and political education in Colleges and universities.It not only improves the attraction and effectiveness of Ideological and political education in Colleges and universities,but also innovates the carrier of Ideological and political education in Colleges and universities,and is more conducive to the implementation of the new requirements of the party and the state for ideological and political education in Colleges and universities.The third part,through the analysis and arrangement of the questionnaire results of some college students in Dalian,the paper summarizes the problems existing in the practical application of wechat platform,and from the micro trust platform,the content of Ideological and political education is not attractive,and the push form of wechat platform is lack of innovation The reasons of the lack of platform application ability of Ideological and political educators in Colleges and universities are analyzed.The fourth part,according to the problems reflected in the investigation and the reasons for the analysis,puts forward the corresponding countermeasures and suggestions.First,we should strengthen the effectiveness of the application of wechat platform in Ideological and political education.Second,we should constantly improve the construction of wechat platform for ideological and political education.Third,we should constantly improve the application ability of Ideological and political educators.Fourth,we should enhance the attraction of wechat platform in Ideological and political education to students.