Research On The Problems And Countermeasures Of WeChat Platform In The Application Of Ideological And Political Education In Colleges And Universities

With the popularity of smart phones,WeChat,as a must-have mobile phone software,has an unstoppable momentum that affects people’s lifestyles and interaction patterns.College students are the most important user groups of WeChat,and WeChat has a significant influence on college students.As an important carrier of ideological and political education in colleges and universities,WeChat platform provides favorable conditions for improving the effectiveness of ideological and political education in colleges and universities,but the effect is not ideal in practical applications.How to effectively play the ideological and political education function of the WeChat platform still needs to be explored continuously.This paper uses the questionnaire survey method to conduct a questionnaire survey on the use of the ideological and political education WeChat platform(taking the “Liao Shi Sizheng” as an example)for the students of Liaoning Normal University.Through the analysis of the results of the questionnaire,the problems and their causes in the use of the WeChat platform of ideological and political education are obtained,and corresponding solutions are proposed according to the reasons.The article includes three parts: introduction,body and conclusion.The main body of the article is divided into four parts: The first part introduces the meaning,function and characteristics of WeChat and WeChat platforms.The second part discusses the necessity and feasibility of using the WeChat platform to carry out ideological and political education in colleges and universities.Using the WeChat platform to carry out ideological and political education in colleges and universities is conducive to enriching the content of ideological and political education in colleges and universities,is conducive to the innovation of ideological and political education carriers in colleges and universities,is conducive to the creation of a benign and interactive new teacher-student relationship,and is conducive to improving the effectiveness of ideological and political education in colleges and universities.In the third part,through the collation and analysis of the results of the questionnaire,the specific problems and reasons of the ideological and political education WeChat platform in colleges and universities are summarized.The problem of the ideological and political education WeChat platform in colleges and universities in practical application is that the ideological and political education WeChat platform has low attention,the Weakness of teachers’ discourse power and the WeChat platform function in WeChat platform are not fully exerted.The main reasons for the problems include: colleges and universities do not pay enough attention to the ideological and political education function of WeChat platform,lack of perfect operation team and WeChat platform push content can not meet the needs of college students.The fourth part puts forward corresponding countermeasures according to the existing problems of the ideological and political education WeChat platform.The countermeasures for improving the effectiveness of ideological and political education on WeChat platform include: raising the emphasis on the ideological and political education WeChat platform,improving the operation strategy of WeChat platform and enriching the content of WeChat platform.