Research On Differentiated Operation Strategies Of Ideological And Political Education In Universities Based On New Media Platform

At present,China has entered the era of rapid development of new media,new media is accompanied by all aspects of our life and learning.Tiktok's theory is the foundation of the study.Based on the related knowledge of communication and pedagogy,the current ideological and political education ecology of the mainstream new media platform is taken as the research object.Then the different communication characteristics of the three new media platforms based on We Chat,micro-blog and jitter are analyzed,and the effects on the ideological and political education in Colleges and universities are also discussed.The results of simultaneous interpreting are based on Marx's theory.Explore a new pattern of Ideological and political education integration based on different new media platforms.From the writing context of this paper,the first chapter mainly combs the basis of the topic selection,and the domestic and foreign research review related to the topic selection,respectively explains the new media and its communication characteristics,the connotation and characteristics of Ideological and political education in Colleges and Universities under the new media environment,and states the theoretical origin of the topic selection and other related concepts.The second chapter is to analyze the ecological environment of We Chat tiktok,micro-blog and jitter,and analyze the communication characteristics,communication effects and classic cases of the three platforms.Then,we will comb the different development contexts of different new media platforms,and analyze their current development predicament and reasons,based on different new media platforms.Explore different education models and development paths of different new media platforms.In the fourth chapter,based on the previous research on the status quo and characteristics,a new pattern of Ideological and political education suitable for the overall development is constructed,so as to improve the diversified new media information dissemination mechanism,realize the innovative development of Ideological and political education,and fully realize the coordinated development of educational channels,educational subjects and educational contents,So as to build an innovative mode of Ideological and political education development under the new media environment.On this basis,it provides methods for the ideological and political education in Colleges and universities.Therefore,it is necessary to fully study the different characteristics and implementation strategies of different new media platforms,which is conducive to the more targeted and effective ideological and political education.Through the comparison of these three mainstream new media platforms,this paper provides a new development path for grasping the network ideological and political education in Colleges and Universities under the new media environment.This paper takes this as the breakthrough point to explore the theory and practice.