| Ideological and political education is an important aspect of human social practice,it is one of the important contents of colleges and universities.China has always attached importance to the work of ideological and political education in colleges and universities.Since the 18 th CPC National Congress,Xi Jinping has made important debates on strengthening ideological work in colleges and universities.With the rapid development of network technology and mobile technology,the application of new media has become more extensive,WeChat public platform as a new darling of new media has been widely used in life,learning and work,with its unique features strongly attracted College students,and affect the daily study of college students,ideas and moral qualities.The widespread use of Wechat platform has quietly influenced the development of ideological and political education in colleges and universities.In order to improve the effectiveness of ideological and political education should continue to innovate and constantly improve their own developmentmethods,In this paper,"Liao Shi Ma Yuan" WeChat public platform as an example,Focusing on the importance of ideological and political education to analyze its the positive role and shortcomings in operation,exploring the new way of opening Ideological and Political Education by using new way of micro public platform.Ideological and political education should firmly grasp the good use of new media WeChat public platform this channel.establish the mainstream ideology of Marxism and to hold the initiative of the micro-public platform will promote the stable development of ideological and political education in colleges and universities.In addition to the introduction part,this article mainly includes four parts:The first part deals with the influence of new media on the ideological and political education in colleges and universities.First of all,to trace the development of new media and its characteristics;secondly to explore the new media on the ideological and political education in the positive impact and negative impact.The second part deals with the creation and characteristics of the public platform of the "Liao Shi Ma Yuan".First introduce the microblogging public platform overview as well as the "Liao Shi Ma Yuan" WeChat public platform to create theprocess;Secondly,it elaborates the characteristics of the public platform of "Liao Shi Ma Yuan".The third part analyzes the positive function and shortcomings of the public platform of "Liao Shi Ma Yuan" in the "Liao Shi Ma Yuan" micro-public platform and its characteristics.The positive role is to create a new channel for the development of ideological and political education.The new space provides a new bridge for the communication between teachers and students of ideological and political education.The lack of the performance of the three aspects: First,in the "Liao Shi Ma Yuan" micro-public platform for ideological and political education professional team to be expanded;Second,"Liao Shi Ma Yuan" micro-public platform lack of ideological and political education core content;Third is the "Liao Shi Ma Yuan" WeChat public platform for the lack of college students to participate in ideological and political education of interaction.The fourth part discusses the use of "Liao Shi Ma Yuan" micro-public platform to enhance the effectiveness of ideological and political education in colleges and universities.Divided into four areas to explore: first,we must improve and standardize the "Liao Shi Ma Yuan" WeChat public platform to improve the ideological and political education of the ideological,highlight its mainstream ideology;second,through the "Liao Shi Ma Yuan" Wechat public platform to enhance the feelings of college students and humanities in order to further enhance the humanistic of ideological and political education;third,through the expansion of "Liao Shi Ma Yuan" micro-public platform of the professional team,strengthen the team building capacity,enhance the ideological and political education of practical ability;fourth,through the "Liao Shi Ma Yuan" micro-public platform to create a good public opinion environment,to enhance the moral character of college students,to provide a solid foundation for further enhance the comprehensive of ideological and political education. |
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