Research On College Students' Ideological And Political Education Under The Background Of New Media

With the new technology and information technology tide swept from the human society into a new era of information, the rapid development of the momentum of the new media, with an unprecedented strength into the human social life. As a new media first experience of contemporary college students, new media has become their access to knowledge and a variety of important channels of information, as well as the expression of ideas, an important place to exchange emotions. New media has greatly changed the way of life, learning, communication and recreation of college students,and even language habits.This paper first studies the concept, type, characteristics and development trend of new media, and analyzes the research of ideological and political education of college students under the background of new media, and analyzes the ideological and political education of college students from the macroscopic perspective of new media. Secondly, the paper analyzes the influence of new media on the ideological and political education of college students, and the opportunities and challenges are coexisting. Thirdly, from the backwardness of ideological and political education of college students, the media literacy of college students needs to be improved. In the ideological and political education activities in the lower degree of participation,college students ideals and convictions to shake the four aspects to analyze the problem, "the right medicine" and find out the reasons behind; Finally, focus on new media background under the ideological and political education of the implementation of the path, Mainly to strengthen the ideological and political education under the background of new media under the ideological and political education, ideological and political education workers and college students to cultivate media literacy, build a new media platform and strengthen the supervision of new media and so on.The emergence of any new technology in history is the reconstruction of human social space. New media is a new reshuffle of social relations and contacts for contemporary people,especially college students. New media "double-edged sword"effect has been more and more scholars to study it, how to strengthen the ideological and political education of college students in the new media era, to enlarge the new media positive energy, to meet the new media era of ideological and political education development, it’s worthy of our thought.