Research On The Countermeasures Of College Students' Ideological And Political Education Under The New Media Environment

For modern university students, new media environment becomes an importantcarrier to transfer knowledge, convey information, and it has become a significant wayof life. It has important theoretical and practical implications for university ideologicaland political education to study the application of new media.The first part of the article discusses the concept of ideological and politicaleducation in the new media environment, as well as features, functions, mainformation and comparison with the traditional media. The second part discusses theresults and the problems of the ideological and political education of college studentsin the current media environment, and finds out the reason resulting in these problems.The third part discusses how to solve the problems of the ideological and politicaleducation of college students in the new media environment. It must build theprinciples of ideological and political education of new media, grasp the laws of theideological and political education, and fulfill that educating people by all. In this way,it can reinforce the ideological and political education in the new media environment.