The Research Of University Students' Ideological And Political Education Approaches Under The Media Convergence

In recent years, the traditional media, as an important carrier and tools of China's socialist spiritual civilization, in China's ideological and political education plays an increasingly important role. With the rapid development of the network, the new media with its unique form of expression quickly settled into our lives, and also changed our lives. In the early 2010's government report, Premier Wen Jiabao puted forward the concept of "triple play"which means the integration of telecommunications networks, cable tv networks and the internet. He clearly pointed out the future direction of development of the media. With the speeding up of the triple play, the integration of traditional media and new media is gradually infiltrated into every aspect of our lives, and has a huge impact on the ideological and political education of college students at the same time. However, the traditional media and the new media convergence on the ideological and political education in our country and even abroad is still in the blank. How to achieve effective integration of traditional media and new media, and make them mutual complementary are the real problem in need of solution. Secondly, how to do a good job of ideological and political education in the integration of traditional and new media, is also the problem to be solved, so that the fusion of the two medias effectively play the role of university students actively guide. The way of university students'ideological and political education under the fusion of traditional media and new media has important theoretical and practical significance at present.This paper aims to demonstrate the feasibility and scientificity of the integration of contemporary the traditional media and the new media, under the basis of the comparative study of both two medias. This article focuses on the in-depth analysis of the influence of the university students'ideological and political education under the fusion of the traditional media and the new media, and expands the systematic study of the approach of university students'ideological and political education under the environment of media convergence.