A Study On The Strategies Of College Students' Ideological And Political Education In New Media

In ancient China, Confucius promoted Confucian political ideal through the way of travailing, and passed Confucian classics culture by “dialogue”. In modern society, because the rapid development of the new media technology, the contents and modes of the ideological and political education are more and more important. The distinguishing features of ideological and political education in new era is communication in ideology. The high levels of literacy and rapid development of new media in modern universities and colleges has formed deep influence on ideological and political education work among university students. New media provided not only a good platform for thoughts and minds growth of university students, but also an new opportunity for ideological and political education in universities. In the meantime, new media makes the ideological and political education works have to face a lot of problems and challenges.The paper is based on relevant conceptions and theories of new media and ideological and political education. It combines some theories of relevant subjects and experience of former researches and provides the theories and basis for the paper. The writer accumulated plenty of data and experience, analyzed the usage of new media of university students, summarized the effects of the opportunities and challenges which ideological and political education work in universities has to face by using on-the-spot investigation by questionnaires and regular discussion and work experience as a university counselor. This paper combines theoretical researches and actually investigations, creatively illustrated the strategies of university ideological and political education work in present situation of new media.The study which composed of four chapters researched the mainly strategies of university students-ideological and political education under new media time and the stage of society by analyzing the existing problems and influences.The first chapter is the summary of new media that analyzed the mainly six characters of new media by combining relevant theories and research results at home and abroad and systematic summarizing the conceptions and basis.In the second chapters, grasping the usage of new media by university students, analyzed the reason why new media is widely popular among university students and the impact new media on the undergraduate ideological and political education work and digging why new media can have so many influences on it by doing researches and integrating data.The third chapter of this paper systematically analyzing the opportunities and challenges which new media brings to university students ideological and political education and raising the new questions and requires to traditional ideological and political education.The forth chapter, the emphasis of this paper, aiming at the existing problems at present and the demands of new time, analyzed and raised the mainly strategies of university students-ideological and political education under new media environment from the educators of university-ideological and political education, university students and new-media platforms three aspects.