The Impact Of "network Society" On The Development Of Sports In China And The Study Of Government Control Strategies

The network society is refers through the network (mainly is the Internet) relates in together each kind of relational polymerization social system.The network society was reflecting our real life, is manifesting the concealment, the distinctive quality, intuitive, convenient, hypothesized characteristics and so on, openness.This research take the network society as the background, the discussion network society to the sports enterprise influence and the government control strategy, the analysis network society develops to the sports enterprise positively affects with the negative effect, as well as under the network society background, the government based on the sports enterprise need to develop, carries on the suitable control the necessity, the defined government control present situation, the way and the existence question, and proposed the corresponding strategy, by better causes the government control by to fluctuate initiative, establishes a perfect communication mechanism between the populace and the government, has certain practical significance and the theory value.Using the research technique mainly has:Literature material law, case methodology, logical analytic method and so on.The main conclusion is as follows:First, the network society the positive influence which develops to the sports enterpriseMainly displays in:(1) has constructed the new social space and time which the sports enterprise develops, in this space and time, people's sports information acquisition and the sports exchange is more convenient; (2) has provided the new form for people's sports participation and the expense way; (3) sports domain energy is enlarged, the negative energy is reduced; (4) has provided a new benefit demand expression for the public and "the political people interacts" the way; On (5) Internet mood divulges, might to a certain extent, play the social safety valve role; Not only (6) has accelerated sports information sharing; (7) is advantageous to the populace to the sports enterprise surveillance.Second, the network society the negative effect which develops to the sports enterpriseMainly displays in:(1) network rough stuff causes the sports enterprise organizer and participant in a dilemma, the network violence the negative mood belt to the society in, can initiate the social question; (2) network infamy worsened the public opinion environment which the sports enterprise develops; (3) network media was deficient in carrying out one's responsibility has misled the populace to the sports business judgment; (4) popularizes, the entertainment sports lowly reported that, dispelled the sportsmanship and the spirit; (5) network expression capriciousness weakened the scientific nature which judges to the sports business.Third, government control necessityThe government should expand "the network society" unceasingly the positive influence, must carry on the suitable control regarding the negative effect. Passes stands up to the most rigorous test the control, the government decision-making and the will, the guidance accurate top-down dissemination for the basic unit populace, building is advantageous the public opinion environment which develops in the sports enterprise; Through the soft control, establishes the populace to demand the expression mechanism and so on, lets the populace through the network make from bottom to top sound.Under the modern society, regarding the government control, should transit gradually from the hard control to by the soft control primarily, this conforms to the modern government's function transformation, conforms to the sports enterprise development to the government control request, complied with the government control next trend of development.Fourth, government control achievement and existence deficiencyIn recent years, the government in the network platform construction, related legal aspects and so on laws and regulations construction and public opinion monitoring obtained some achievements.But also has the insufficiency:(1) legal control insufficiency; (2) crisis public relations level is low; (3) government control is not initiative; (4) does not pay great attention to the network leader opinion; (5) network platform too formalizes.Fifth, government control strategyBased on above research, proposes following government control strategy:(1) controls legally; (2) completes the network public relations; (3) depends on the discipline control; (4) enhancement government male letter strength; (5) enhancement and network opinion leader's communication;(6) full use "the Internet" the resources, establish between the government and populace's communication mechanism.