The Impact Of The 2022 Winter Olympics On The Development Of The Ice And Snow Sports Industry In Heilongjiang Province

China’s ice and snow industry development more than twenty years,Heilongjiang Province has been the National Ice and snow industry vane.Beijing union Zhangjiakou joint successful bid for the Winter Olympics in 2022 brings new opportunities for the development of sports industry.Heilongjiang Province should seize the upsurge brought by the Winter Olympics,develop the snow and ice sports industry in Heilongjiang Province,further release the advantages of Longjiang ice and snow,and promote the optimization and upgrading of Longjiang ice and snow sports industry.Through literature,expert interviews,field research method,comparative research and logical analysis of Heilongjiang Province quality grade,large scale skiing,skating rink,indoor ski resort,for teaching and training or business operation of outdoor skating rink and the ice snow tourism resorts of ice and snow sports industry sustainable the development of research.Based on the analysis of the present situation,this paper analyzes the influence of Heilongjiang Winter Olympic Games on the development of ice snow sports industry in 2022 :1.Although the snow and ice sports industry in Heilongjiang has developed earlier in China,it still has a gap with foreign countries.2022 Winter Olympics will promote the economic benefits of Longjiang ice and snow sports industry.2.The ice and snow sports events in Heilongjiang province have advantages in the whole country and have achieved excellent results in international competitions.However,there are still uneven development of ice and snow sports events and fewer reserve athletes.3.2022 Winter Olympic Games will help expand the scale of ice and snow sports industry in Heilongjiang Province,build Longjiang unique ice and snow brand.4.Heilongjiang Province ice and snow sports industry development and construction funds shortage,in 2022 Winter Olympic Games under the influence of radiation,Longjiang ice snow sports industry infrastructure,supporting facilities will be greatly improved.5.At present Heilongjiang Province ice snow resources development disorder,unbalance of supply and demand,and outdated facilities,lack of standardized management system and operating standards will be improved in the Olympic Games under the influence.6.The lack of snow professional talents in Heilongjiang Province,in 2022 the Winter Olympics approaching,the use of geographical advantages,vigorously develop the ice mass base,professional and technical personnel for the country,service personnel.According to the influence of the 2022 Winter Olympic Games on Heilongjiang ice and snow sports industry,the following suggestions are given:1.Improve the layout of Heilongjiang ice and snow industry,to create unique ice and snow sports industry gathering area and industrial belt.2.Actively carry out snow and ice events and activities in Heilongjiang,advocating universal participation,focusing on nurturing youth ice and snow sports.Response to Chairman Xi Jinping on the 300 million snow call.3.Rich Heilongjiang ice and snow sports market,advocate diversified development,build Longjiang unique ice and snow brand.4.Establish the characteristic industrial park of ice and snow,promote the snow and ice culture of Heilongjiang Province,improve the popularity of ice and snow in Longjiang.5.Foster snow management and service talents,cooperation with universities in Heilongjiang Province,develop special snow training program for the national reserve snow talent.6.Expand international exchange for ice snow sports industry.Open ice and snow sports forum summit,invited foreign scholars came to Heilongjiang,to carry out universal knowledge of snow and ice,to share the latest information on ice and snow sports.7.To strengthen the awareness of environmental protection,the corresponding national call under the condition of new maintenance ice snow field,pay attention to the rational use of natural resources,do not break the ecological balance.