Research On The Participation Behaviors In Winter Sports Of Young People From Where The 2022 Winter Olympics Is To Be Held

With the 2022 Winter Olympic Games approaching,the goal of "300 million people joining the winter sports" is imminent,and teenagers have become the focus of the popularization in terms of winter sports.Based on the previous studies on Teenagers' participation in winter sports,researchers found that there are many factors affecting teenagers' participation in winter sports,and the researches from the perspective of young people's cognition have been poor.Therefore,based on the theory of planned behavior,this study analyzes and conducts research from the perspective of teenagers' cognition,explores the influence of teenagers' cognition on their participation in winter sports,thus to guide more teenagers to actively participate in winter sports,and to put forward reasonable countermeasures for promoting 300 million people to participate in winter sports as soon as possible.By using the methods of literature review,questionnaire comparative analysis and mathematical statistics,the data collected are sorted out and analyzed by SPSS22.0 and Amos22.0,then the cognitive and behavioral model indexes of adolescents in 2022 Winter Olympics are established,and the cognitive and behavioral structural equation model of adolescents in 2022 Winter Olympics is constructed,from which the cognitive indexes of adolescents are obtained.The influence degree of participation behavior is analyzed and then draws the following conclusions:(1)Based on the theory of planned behavior,the index system of adolescents' cognition and participation in winter sports in 2022 Winter Olympic Games includes six first-class indexes and 20 second-class measurable indexes,such as behavior attitude “A”,subjective norm “SN”,control cognition “PBC”,emotional experience“AE”,behavior intention “BI” and behavior response “BR”.(2)The adolescents from where the 2022 Winter Olympic Games is to be held have a general level of overall cognition to the winter sports,and the average value of the overall cognition does not exceed 4 points(the highest 5 points).The mean score of adolescents' behavioral intention(3.54)is significantly higher than that of adolescents' behavioral response(2.87).The behavioral intention of adolescents to participate in winter sports has not been completely transformed into the actual behavior to participate in winter sports.(3)Different cognitive factors have different influences on adolescents' participation in winter sports,among which subjective norm(0.260)has the most positive influence.The other cognitive indicators affecting adolescents' behavior interms of winter sports are: subjective norm(0.260),behavior attitude(0.226),control cognition(0.124)and emotional experience(0.106).(4)The overall score of control cognition is relatively low,and the participation cost of teenagers in winter sports is high.According to the results of the equation model,the cost of participating in the winter sports and the distance to the winter sports' facilities are the two main factors that restrict the young people to participate in the winter sports,and the young people's participation in the winter sports costs a lot.According to findings above,the following suggestions are put forward to improve teenagers' participation in winter sports: 1.Carry out knowledge propaganda and popularization activities of winter sports in multi-level and multi-channel;2.Create an active environment for the winter sports in schools,families and the whole society;3.Reduce teenagers' participation cost on winter sports,and actively introduce the dry land skiing and other relative projects into campuses.