Analyze The Emoji Graphical Visual Language

In 1999,Emoji was born in Japan.It was created by kurida and Shigetaka Kurita to communicate with mobile communication users.It was a 12x12 pixel graphic style icon.Emoji,which means "emojis" in Japanese,is named after the Emoji.Visual graphics is a universal language of mankind,in the visual graphic in the vast sea,why Emoji graphics can be detached graphics or other item of images,from language,race,factors such as geographical,cultural barriers,to establish emotional echo between user groups,to all over the world?In the Internet age,the emergence and rapid development of graphics expression has many meanings and the reason,it is when people communicate psychological intrinsic demand,is the development trend and the inherent requirement of visual culture,and the map reading age group expression and aesthetic needs,but also in the virtual world of the environment,a new generation of Internet users seek a sense of sbelonging and identity to realize self-value.Modern businesses use Emoji graphics for marketing at the same time,through the visual content ideas travel strategy and promote the brand concept Emoji graphics to the vision of personalized,diversified development.In the wave of various forms of graphic language culture,Emoji can stand out,with its own advantages and business logic behind it.In this paper,we hope to explore the influence and power of emojis through visual communication in the new era.