Motion Graphical Feature In The Visual Language Of MG Animation By The Background Of The New Media Era

MG animation,which is namely the abbreviation of "Motion Graphic animation"."Motion Graphic" is generally translated as "dynamic graphic" or "motion graphic".Literally speaking,the feature of MG animation is evident-It's not a purely animation subject in the traditional sense,which however is obviously cast with a strong graphic design atmosphere.Indeed,no matter in terms of the development or the elements,MG animation can not be simply attributed to the discipline of animation or the discipline of design.As a matter of fact,MG animation is a cross subject of graphic design and animation.From its development,the development of the animated film titles in 1950 s has ushered in a new form of graphic design:Motion Graphics.Graphic design is no longer limited to the flat and static publishing industry,which begins to evolve in the industry of dynamic image.In the beginning of the late 1970 s,graphic design begins to reach a wide range of media interaction,dynamic video industry,such as movies,TV,etc.In the blend of this graphic design language and the visual language of dynamic images,Motion Graphic has seem tremendous development.Centered on the background of the new media era and initiated from the most typical motion graphic features in the visual language of MG animation,this paper analyzes causes,design features and advantages of the motion graphical features in the MG animation visual language.Based on audience needs under the background of the times,this paper studies motion graphical features in the visual language of MG animation,so as to further explore the visual language research system of MG animation in the background of the new media era.It's expected that this article can make a little contribution to the application and development of MG animation,thus throwing a sprat for research on the visual language theory system of MG animation.