Visually Convey The Branding Trend Of Professional Student Design Competitions

The visual communication student design competition plays a role that can not be ignored in our learning process.In recent years,the rapid growth of the number of visual communication design student competition is full of the current design industry,which led directly to the current design competition quality varies greatly,and the competition between the same type of competition led to the phenomenon of homogeneous competition.The visual communication student design competition as a non-profit organization in the face of various challenges to find suitable for their own development path requires us to study and learn.And in addition to the short-term project,a specific commercial brand or designated product of the temporary design of the design competition,the emerging,to build a long-term authority to convey professional design competition for the goal of the design competition in this environment there is social recognition Low degree of the phenomenon.In this paper,through the study and analysis of the market has a representative of the visual communication students to design competition brand,to explore the domestic visual communication design competition in the present brand of the trend,analysis the composition of the competition,competition branding factors,the status of the brand in the development of the problems and the advantages caused by the brand,for the introduction of emerging visual communication student design competition to provide constructive analysis of the results through domestic and international representative case analysis,thinking appropriate for domestic visual communication student design competition of the unique "brand" of the road,I hope this research results to the development of the design competition in the pursuit of their own unique brand development advice,but also to students how to choose and identify their own future career more useful of the design competition to provide direction.