Research On The Application Of Empathic Design In Visual Communication Design Of Themed Wedding

With the changing times,people’s consumption concept has also changed.Themed wedding has long appeared in people’s vision,to meet the personality and needs of the new generation of marriageable people.Empathy is a special connection between one individual and another,and it is a specific object relationship.Empathy is the core concept of psychoanalysis.In visual design,empathy and artistic creation are inseparable.Art creators place the feelings of individuals and consumers on objects and objects to blend and resonate with each other,so as to satisfy their hearts and play the role of empathy.Based on the relevant methods of empathic design,this paper deeply explores the application of empathic design in the visual communication design of themed weddings by referring to books,literatures and targeted surveys,aiming to make the couple and the guests resonate.This paper summarizes the psychology and preferences of contemporary marriageable people.This paper mainly consists of the following parts:The first part: to construct the knowledge framework of the paper,including clarifying the research direction of the paper;The second part: expounds the concepts of empathic design,themed wedding and visual communication.The third part: analyze the embodiment of empathy in the theme wedding visual communication,analyze the application of the theme wedding visual communication under the guidance of empathy design and application methods.The fourth part: Exploring the content of the visual communication design of the theme wedding,mainly analyzing the categories of products,the elements of the design and the principles of the design,so as to provide feasible guidance methods for the subsequent design.The fifth part: the "blue planet" theme wedding as an example to use the empathy design into the design,through the empathy method to make the couple and guests resonate,from the experience of the fun.Through the method of empathic design,the author probes deeply into the real potential ideas,needs and behaviors of new employees,and sums up feasible design schemes.Through this research,it can provide reference for the subsequent theme wedding visual communication design.